Mission: The protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network.
You can think about our mission as three concepts:
- “Protection and enjoyment” – We don’t want to put a velvet rope around a beach and tell people to keep off. We spend a lot of time on and in our waters…we enjoy the coasts. We’re a user group.
- “oceans, waves and beaches.” – Think coastlines, we’re engaged with environmental issues that affect our coastlines.
- “Powerful activist network” – How we go about our mission. We are a grassroots organization. We’re local in many coastal regions.
We’re moms and dads, we’re surfers and beach goers, we’re kids and retirees…we’re you. We’re engaged to protect what we love: oceans, waves and beaches.
To achieve our mission, Surfrider Foundation focuses its efforts on 5 Initiatives:
- Plastic Pollution
- Clean Water
- Ocean Protection
- Coastal Preservation
- Beach Access