Our Mission

1. Honor the mission.

Surfrider is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people, through a powerful activist network. At the center of every action we take is our mission, our grassroots structure and local perspectives. We aim for positive impact and measurable results on behalf of the communities that we serve.

2. The beach is fun and Surfrider should be, too.

Surfrider comprises people who love the ocean, work hard to protect it, and need to enjoy it as part of keeping advocacy gratifying and fun. We are optimistic about the future of our ocean and coasts because our volunteers make a positive difference every day.

3. We are open and inclusive.

Our ocean, waves and beaches belong to all of us, and we welcome all who are interested in joining our movement. Through our principles of Justice, Equity, Diversity and Inclusion (JEDI), we seek to engage and represent the communities that we work in, and tosupport, create, foster and champion diversity at all levels within our organization.

4. We cultivate leaders.

We believe that the most effective way to build a coastal protection movement is to provide leadership opportunities for our volunteers. By cultivating their voices and skills, we are preparing the next generation of coastal defenders to lead within their own communities.

5. We are problem solvers.

We are solution-oriented. Surfrider applies science, critical thinking and innovation to assess problems and develop practical long-term solutions that protect our coasts.

6. The Surfrider is yours to create.

The Surfrider culture is defined by the people who show up with a love of the ocean and care deeply for its well-being. Through science, community and respect, we are people who joyfully take on the challenges before us. Our culture is one of selflessness, sharing, and bringing people together to achieve Surfrider’s mission.